{"id":581,"date":"2021-07-05T15:04:54","date_gmt":"2021-07-05T13:04:54","guid":{"rendered":"https:\/\/blog.fgo.ro\/?p=581"},"modified":"2024-04-29T13:09:48","modified_gmt":"2024-04-29T11:09:48","slug":"cum-iti-protejezi-micul-business-pe-timp-de-criza","status":"publish","type":"post","link":"https:\/\/www.fgo.ro\/blog\/cum-iti-protejezi-micul-business-pe-timp-de-criza\/","title":{"rendered":"Cum \u00ee\u0163i protejezi micul business pe timp de criz\u0103"},"content":{"rendered":"\n
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Av\u00e2nd \u00een vedere c\u0103 virusul se r\u0103sp\u00e2nde\u015fte agresiv, iar situa\u0163ia \u00eenregistrez\u0103 noi date din minut \u00een minut, pe umerii multor mici businessuri se a\u015fterne nesiguran\u0163a. Ce se va \u00eent\u00e2mpla m\u00e2ine, c\u00e2nd se va \u00eencheia, ce efecte va avea asupra afacerilor din Rom\u00e2nia, se instaureaz\u0103 o criz\u0103 economic\u0103 global\u0103 sau nu? Sunt \u00eentreb\u0103ri pe care to\u0163i ni le punem, dar la care speciali\u015ftii \u015fi noile studii nu ne ofer\u0103 r\u0103spunsuri concrete. A\u015fa c\u0103 nu avem dec\u00e2t s\u0103 a\u015ftept\u0103m, dar nu cu m\u00e2inile \u00eencruci\u015fate. Iat\u0103 a\u015fadar ce m\u0103suri po\u0163i lua pentru a-i atenua efectele, proteja angaja\u0163ii \u015fi a p\u0103stra leg\u0103tura cu clien\u0163ii t\u0103i.<\/p>\n\n\n\n

Implementez\u0103 telemunca<\/strong><\/p>\n\n\n\n

Dac\u0103 tipul businessului \u00ee\u0163i permite, implementez\u0103 telemunca. Exist\u0103 o mul\u0163ime de instrumente gratuite pe care le po\u0163i folosi astfel \u00eenc\u00e2t s\u0103 r\u0103m\u00e2i \u00een contact permanent cu echipa ta. De exemplu, Microsoft Teams, \u00ee\u0163i pune la dispozi\u0163ie de la mijloace de comunicare prin chat sau video, p\u00e2n\u0103 la aplica\u0163ii de productivitate sau administrare.<\/p>\n\n\n\n

Totodat\u0103, \u00eencearc\u0103 s\u0103 men\u0163ii expunerea la minimum. Am\u00e2n\u0103 \u00eent\u00e2lnirile sau ia \u00een calcul desf\u0103\u015furarea lor \u00een spa\u0163iul virtual.<\/p>\n\n\n\n

Dac\u0103 activitatea de business nu \u00ee\u0163i permite s\u0103 implementezi telemunca, po\u0163i apela la \u00eemp\u0103r\u0163irea angaja\u0163ilor pe ture astfel \u00eenc\u00e2t s\u0103 minimizezi \u00eent\u00e2lnirile fizice \u00eentre ei \u015fi s\u0103 reduci num\u0103rul de persoane aflate \u00een cl\u0103dire \u00een acela\u015fi timp. Pune-le la dispozi\u0163ie solu\u0163ii de dezinfectare \u015fi afi\u015feaz\u0103 m\u0103surile de protec\u0163ie de care s\u0103 \u0163in\u0103 cont (igien\u0103 corect\u0103, evitarea contactului fizic, str\u00e2ngerea m\u00e2inilor, etc.)<\/p>\n\n\n\n

Comunic\u0103 \u00een mod transparent cu clien\u0163ii t\u0103i<\/strong><\/p>\n\n\n\n

Indiferent din ce pozi\u0163ie, aceast\u0103 criz\u0103 suntem nevoi\u0163i s\u0103 o trecem \u00eempreun\u0103, a\u015fa c\u0103 \u00eencearc\u0103 s\u0103 fii transparent cu privire la provoc\u0103rile la care businessul t\u0103u este expus.<\/p>\n\n\n\n

\u00cen acela\u015fi timp, informeaz\u0103-i cu privire la m\u0103surile pe care le iei pentru a preveni r\u0103sp\u00e2ndirea virusului: protocol de igienizare, autoizolare, carantin\u0103, munca pe ture, \u00eenchiderea birourilor pentru dezinfectare. Oamenii au nevoie s\u0103 \u015ftie c\u0103 celor din jur le pas\u0103, iar antreprenorii au nevoie de exemple.<\/p>\n\n\n\n

Mut\u0103 v\u00e2nz\u0103rile \u00een spa\u0163iul online<\/strong><\/p>\n\n\n\n

Dac\u0103 \u00ee\u0163i inchizi magazinul fizic, \u00eencearc\u0103 s\u0103 g\u0103se\u015fti solu\u0163ii at\u00e2t pentru ca angaja\u0163ii t\u0103i s\u0103 nu r\u0103m\u00e2n\u0103 f\u0103r\u0103 o surs\u0103 de venit, dar s\u0103 \u015fi p\u0103strezi leg\u0103tura cu clien\u0163ii t\u0103i. Evident c\u0103 dac\u0103 nu vinzi produse de interes (alimente, produse de igien\u0103) \u015fansele ca v\u00e2nz\u0103rile tale s\u0103 explodeze sunt foarte mici. Totu\u015fi, ia \u00een calcul c\u0103 mul\u0163i oameni sunt prezen\u0163i \u00een mediul online \u00een aceast\u0103 perioad\u0103, iar campaniile de awareness te-ar putea aduce mai aproape de ei.<\/p>\n\n\n\n

Creeaz\u0103 \u201coferte\u201d online<\/strong><\/p>\n\n\n\n

Dac\u0103 afacerea ta are deja component\u0103 de comer\u0163 online, aminte\u015fte-le clien\u0163ilor c\u0103 \u00ee\u015fi pot face cump\u0103r\u0103turile pe website. Po\u0163i \u00eent\u0103ri aceste mesaje cu reduceri, cupoane cadou, transport gratuit sau alte beneficii.<\/p>\n\n\n\n

Dac\u0103 de\u0163ii un business bazat pe servicii (restaurant, salon de \u00eenfrumuse\u0163are) po\u0163i \u00eencerca s\u0103 vinzi online cupoane \/ carduri care s\u0103 fie folosite atunci c\u00e2nd perioada de restric\u0163ii se va \u00eencheia. Dac\u0103 ai clien\u0163i fideli, care \u00ee\u0163i apreciaz\u0103 munca, \u015fansele ca ei s\u0103-\u0163i \u015fi \u00eentind\u0103 o m\u00e2n\u0103 de ajutor sunt mari.<\/p>\n\n\n\n

De asemenea, multe restaurante \u00ee\u015fi continu\u0103 activitatea prelu\u00e2nd comenzi online sau la telefon \u015fi livreaz\u0103 la domiciliu. S\u0103lile de fitness continu\u0103 s\u0103 \u00ee\u015fi \u0163in\u0103 clasele online sau prin live streaming. Astfel de clase se pot adresa at\u00e2t clien\u0163ilor care au deja abonamente \u00eencheiate, c\u00e2t \u015fi celor care stau acas\u0103 \u00een aceast\u0103 perioad\u0103 \u015fi au nevoie de mi\u015fcare. Acestea pot fi solu\u0163ii salvatoare \u015fi pentru tine.<\/p>\n\n\n\n

Concentreaz\u0103-\u0163i \u015fi mai mult aten\u0163ia pe serviciile de rela\u0163ii cu clien\u0163ii<\/strong><\/p>\n\n\n\n

Probabil c\u0103 deja oferi suport clien\u0163ilor pe telefon, chat \u015fi email, \u00eens\u0103 acum este momentul s\u0103 acorzi o aten\u0163ie \u015fi mai mare clien\u0163ilor t\u0103i. Asigur\u0103-te c\u0103 pot intra \u00een contact cu tine oriunde s-ar afla. Nu uita c\u0103 este o perioad\u0103 \u00een care \u00ee\u015fi petrec mult timp pe re\u0163elele social media. Verific\u0103 constant mesajele primite sau seteaz\u0103 notific\u0103ri.<\/p>\n\n\n\n

Planific\u0103 pe termen lung<\/strong><\/p>\n\n\n\n

Cu toate c\u0103 sunt \u0163\u0103ri \u00een care virusul pare s\u0103 \u00eenceap\u0103 s\u0103 fie \u00een control, nu avem certitudinea c\u0103 modelul se va replica sau c\u0103 nu va avea efecte pe termen lung. Potrivit SmallBiz Trends 27% dintre businessuri se a\u015fteapt\u0103 ca COVID-19 s\u0103 aib\u0103 un impact moderat spre mare asupra veniturilor lor. Alte 30% se a\u015fteapt\u0103 ca virusul s\u0103 aib\u0103 un impact de la moderat spre mare asupra lan\u0163ului de aprovizionare.<\/p>\n\n\n\n

Vorbe\u015fte constant cu furnizorii, investitorii, partenerii \u015fi c\u0103uta\u0163i \u00eempreun\u0103 solu\u0163ii pentru a implementa m\u0103suri de protec\u0163ie a afacerilor.<\/p>\n\n\n\n

Tu ce m\u0103suri ai implementat pentru a face fa\u0163\u0103 situa\u0163iei? \u00cemp\u0103rt\u0103\u015fe\u015fte-le \u00een comentarii cu ceilal\u0163i utilizatori FGO!<\/p>\n","protected":false},"excerpt":{"rendered":"

Av\u00e2nd \u00een vedere c\u0103 virusul se r\u0103sp\u00e2nde\u015fte agresiv, iar situa\u0163ia \u00eenregistrez\u0103 noi date din minut \u00een minut, pe umerii multor mici businessuri se a\u015fterne nesiguran\u0163a. Ce se va \u00eent\u00e2mpla m\u00e2ine, c\u00e2nd se va \u00eencheia, ce efecte va avea asupra afacerilor din Rom\u00e2nia, se instaureaz\u0103 o criz\u0103 economic\u0103 global\u0103 sau nu? Sunt \u00eentreb\u0103ri pe care to\u0163i […]<\/p>\n","protected":false},"author":2,"featured_media":692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[137,136],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-utile-pentru-antreprenori","tag-gestionarea-crizelor-in-business","tag-masuri-criza"],"jetpack_featured_media_url":"https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-iti-protejezi-micul-business-pe-timp-de-criza.png","_links":{"self":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":2,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions\/693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/media\/692"}],"wp:attachment":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}