{"id":571,"date":"2021-10-05T12:36:06","date_gmt":"2021-10-05T10:36:06","guid":{"rendered":"https:\/\/blog.fgo.ro\/?p=571"},"modified":"2024-04-29T13:19:22","modified_gmt":"2024-04-29T11:19:22","slug":"cum-te-poti-pregati-sa-vinzi-de-black-friday","status":"publish","type":"post","link":"https:\/\/www.fgo.ro\/blog\/cum-te-poti-pregati-sa-vinzi-de-black-friday\/","title":{"rendered":"Cum te po\u0163i preg\u0103ti s\u0103 vinzi de Black Friday"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blog.fgo.ro\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday-1024x538.png\" alt=\"\" class=\"wp-image-696\" srcset=\"https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday-1024x538.png 1024w, https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday-300x158.png 300w, https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday-768x403.png 768w, https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday-1536x806.png 1536w, https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday-2048x1075.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mai sunt c\u00e2teva zile \u0219i \u00eencepe s\u0103rb\u0103toarea reducerilor mult a\u0219teptate: Black Friday. Iar dac\u0103 nu ai reu\u0219it \u00eenc\u0103 s\u0103 pui totul la punct, iat\u0103 c\u00e2teva sfaturi care ar putea s\u0103 te ajute:<\/p>\n\n\n\n<p><strong>\u00cencepe promovarea din timp<\/strong><\/p>\n\n\n\n<p>Chiar dac\u0103 Black Friday dureaz\u0103 o singur\u0103 zi, este indicat s\u0103 \u00eencepi din timp promovarea produselor. \u00cen\u0219tiin\u021beaz\u0103-\u021bi consumatorii c\u0103 ai oferte de nerefuzat pe care urmeaz\u0103 s\u0103 le pui la dispozi\u021bia lor \u0219i asigur\u0103-te c\u0103 transmi\u021bi foarte clar ziua sau perioada de reduceri.<\/p>\n\n\n\n<p>De\u0219i Black Friday are loc \u00een mod normal \u00een vinerea de dup\u0103 Ziua Recuno\u0219tin\u021bei*, majoritatea magazinelor, cel pu\u021bin \u00een Rom\u00e2nia, au \u00eenceput s\u0103 organizeze deja aceast\u0103 s\u0103rb\u0103toare a reducerilor, iar multe dintre ele acord\u0103 reduceri chiar \u0219i pe o perioad\u0103 mai mare de o zi. Prin urmare, pentru a fi vizibil \u0219i a-\u021bi atinge scopul \u00een v\u00e2nz\u0103ri ar fi bine s\u0103 folose\u0219ti c\u00e2t mai multe canale \u0219i tactici de promovare. De exemplu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing Page dedicat Black Friday pe care s\u0103-l optimizezi SEO din timp<\/li>\n\n\n\n<li>Campanii de PPC<\/li>\n\n\n\n<li>Email marketing (\u00eentruc\u00e2t toate inboxurile abund\u0103 acum \u00een oferte de Black Friday, \u00eencearc\u0103 s\u0103 g\u0103se\u0219ti un subject line care s\u0103 fie cu adev\u0103rat creativ pentru a atrage aten\u021bia).<\/li>\n<\/ul>\n\n\n\n<p>*Ziua Recuno\u0219tin\u021bei este o s\u0103rb\u0103toare american\u0103 ce are loc \u00een a patra zi de joi din luna noiembrie.<\/p>\n\n\n\n<p><strong>Preg\u0103te\u0219te-\u021bi promo\u021biile cu temele f\u0103cute<\/strong><\/p>\n\n\n\n<p>Indiferent c\u0103 lucrezi cu furnizori sau cumperi produsele ce urmeaz\u0103 a fi v\u00e2ndute, \u00eencearc\u0103 s\u0103 urm\u0103re\u0219ti trendurile \u0219i produsele cele mai populare din anii preceden\u021bi. Cu siguran\u021b\u0103 nu \u00ee\u021bi dore\u0219ti s\u0103 achizi\u021bionezi produse de care nimeni nu este interesat.<\/p>\n\n\n\n<p>Cite\u0219te analizele cu privire la Black Friday, urm\u0103re\u0219te reclamele TV, conturile de social media pentru a-\u021bi forma o idee despre ce caut\u0103 rom\u00e2nii. De exemplu, \u00een ultimii ani, \u00een topul v\u00e2nz\u0103rilor s-au num\u0103rat produse din gamele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IT&amp;C \u2013 \u00een special televizoare \u0219i smartphone-uri<\/li>\n\n\n\n<li>Fashion<\/li>\n\n\n\n<li>Retail (juc\u0103rii, cosmetice \u0219i alte lucruri pentru cas\u0103)<\/li>\n<\/ul>\n\n\n\n<p><strong>Asigur\u0103-te c\u0103 ai suficiente produse pe stoc<\/strong><\/p>\n\n\n\n<p>Asigur\u0103-te c\u0103 ai suficiente produse disponibile pe stoc, astfel \u00eenc\u00e2t s\u0103 faci fa\u021b\u0103 comenzilor. Chiar dac\u0103 folose\u0219ti un sistem de afi\u0219are a articolelor disponibile, ar fi p\u0103cat s\u0103 ratezi clien\u021bi.<\/p>\n\n\n\n<p><strong>Asigur\u0103-te c\u0103 firma de curierat livreaz\u0103 la timp<\/strong><\/p>\n\n\n\n<p>De\u0219i livrarea efectiv\u0103 a produselor depinde de firma de curierat, orice \u00eent\u00e2rzieri se pot r\u0103sfr\u00e2nge negativ asupra imaginii firmei tale. \u00cen plus, \u00eent\u00e2rzierile pot genera \u0219i refuzul coletului, mai ales dac\u0103 plata se face ramburs. Ce po\u021bi face:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ia \u00een calcul mai multe companii de livrare;<\/li>\n\n\n\n<li>Redu taxele de expediere sau furnizeaz\u0103 transport gratuit, cea din urm\u0103 fiind varianta ideal\u0103, dac\u0103 suma produselor v\u00e2ndute \u00ee\u021bi permite acest lucru;<\/li>\n\n\n\n<li>O alt\u0103 idee este s\u0103 informezi clientul \u00eenc\u0103 din momentul comenzii despre faptul c\u0103 este posibil ca firma de curierat s\u0103 aib\u0103 \u00eent\u00e2rzieri din cauza perioadei aglomerate;<\/li>\n\n\n\n<li>Urm\u0103re\u0219te chiar tu comenzile \u0219i livrarea lor \u0219i contacteaz\u0103-\u021bi clientul atunci c\u00e2nd exist\u0103 \u00eent\u00e2rzieri;<\/li>\n\n\n\n<li>Dac\u0103 un client te contacteaz\u0103 pe motiv ca a \u00eent\u00e2rziat coletul, ofer\u0103-te s\u0103 \u00eel aju\u021bi \u0219i s\u0103 afli statusul livr\u0103rii, \u00een loc s\u0103 \u00eei spui s\u0103 contacteze firma de curierat.<\/li>\n<\/ul>\n\n\n\n<p><strong>Creeaz\u0103 rela\u021bii care s\u0103 dureze pe termen lung<\/strong><\/p>\n\n\n\n<p>Black Friday \u0219i \u00een general campaniile de reduceri reprezint\u0103 o ocazie ideal\u0103 pentru a crea rela\u021bii cu clien\u021bi noi, care nu au mai interac\u021bionat p\u00e2n\u0103 acum cu brand-ul sau magazinul t\u0103u. Prima achizi\u021bie creeaz\u0103 \u00eentotdeauna o porti\u021b\u0103 pentru altele, de aceea este important cum gestionezi primele comenzi. Ce po\u021bi face:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respect\u0103 promisiunile;<\/li>\n\n\n\n<li>Ofer\u0103 clien\u021bilor o reducere pentru o viitoare achizi\u021bie;<\/li>\n\n\n\n<li>Ofer\u0103 produse care s\u0103 respecte descrierile;<\/li>\n\n\n\n<li>Ofer\u0103 suport \u0219i aten\u021bie fiec\u0103rui client, indiferent de valoarea comenzii.<\/li>\n<\/ul>\n\n\n\n<p>\u0218i pentru c\u0103 distrac\u021bia nu se \u00eencheie odat\u0103 cu Black Friday, ci abia c\u00e2nd tragi linie \u0219i \u00ee\u021bi faci socotelile, iat\u0103 cum te poate ajuta FGO \u00een perioada Black Friday sau \u00een orice alt\u0103 campanie de reduceri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Po\u021bi integra FGO cu contul t\u0103u eMag Marketplace pentru emiterea automat\u0103 a facturilor aferente comenzilor din eMag; factura se va ata\u0219a automat comenzii, ajung\u00e2nd astfel \u0219i \u00een contul clientului;<\/li>\n\n\n\n<li>Po\u021bi integra magazinul t\u0103u online cu FGO prin api-ul pus la dispozi\u021bie (sau prin modulul Prestashop\/WooCommerce) \u0219i, astfel, facturile clien\u021bilor t\u0103i se vor emite automat; Po\u021bi genera AWB direct din FGO;<\/li>\n\n\n\n<li>Vezi \u00een timp real c\u00e2t ai v\u00e2ndut \u0219i ai o imagine c\u00e2t mai clar\u0103 asupra modului \u00een care evolueaz\u0103 campania ta;<\/li>\n\n\n\n<li>Cantit\u0103\u021bile produselor se actualizeaz\u0103 automat atunci c\u00e2nd se emite o factur\u0103. Astfel, \u00een cazul \u00een care campania se desf\u0103\u0219oar\u0103 pe mai multe zile, po\u021bi suplimenta stocurile din timp;<\/li>\n\n\n\n<li>Procesezi automat extrasele bancare, de la mobilPay, EuPl\u0103tesc.ro, eMag Marketplace, borderourile de la curieri \u0219i vezi rapid care comenzi au fost \u00eencasate \u0219i care nu.<\/li>\n<\/ul>\n\n\n<h4><a title=\"Creeaz\u0103 cont FGO\" href=\"https:\/\/www.fgo.ro\/inregistrare\/?s=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"margin-left: 5px; font-weight: normal; background: #f47e00; border-color: #f47e00; color: #fff; display: inline-block; padding: 6px 12px; margin-bottom: 0; font-size: 18px; line-height: 1.42857143; text-align: center; white-space: nowrap; vertical-align: middle; border: 1px solid transparent; border-radius: 4px;\">CREEAZ\u0102 CONT FGO<\/span><\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>Mai sunt c\u00e2teva zile \u0219i \u00eencepe s\u0103rb\u0103toarea reducerilor mult a\u0219teptate: Black Friday. Iar dac\u0103 nu ai reu\u0219it \u00eenc\u0103 s\u0103 pui totul la punct, iat\u0103 c\u00e2teva sfaturi care ar putea s\u0103 te ajute: \u00cencepe promovarea din timp Chiar dac\u0103 Black Friday dureaz\u0103 o singur\u0103 zi, este indicat s\u0103 \u00eencepi din timp promovarea produselor. \u00cen\u0219tiin\u021beaz\u0103-\u021bi consumatorii c\u0103 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9,14],"tags":[60],"class_list":["post-571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole-utile-pentru-antreprenori","category-despre-fgo","category-facturare","tag-vanzari"],"jetpack_featured_media_url":"https:\/\/www.fgo.ro\/blog\/wp-content\/uploads\/2024\/04\/Cum-te-poti-pregati-sa-vinzi-de-Black-Friday.png","_links":{"self":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts\/571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":3,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"predecessor-version":[{"id":697,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/posts\/571\/revisions\/697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/media\/696"}],"wp:attachment":[{"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fgo.ro\/blog\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}